The development trend of stationery tape
Financial crisis has bottomed out, but the recession trend still needs time to buffer, the current international market demand for stationery products, including the quality of the product, packaging, delivery deadline have higher requirements, and began to gradually extended to the production process and product research and development, product and environmental protection, energy resources, regional culture, the internationalization of competition will be in the next few years China's stationery industry, the development trend of China stationery industry as the basic industry of the economy, how to find the market breakthrough, set up effective sales channels, these will be our theme.
1, enterprise polarization will be further intensified
The next few years will be a period of high speed shock in stationery industry. The direct consequence of this high speed shock is the expansion of polarization in stationery brand camp.In the next few years, LPKF expects no more stationery companies to survive in the market.But there is a huge opportunity in the stationery industry's rapid shake-up, and the result will be a more rational market.
2. China will further consolidate its position as a stationery manufacturing center
With the acceleration of China's integration into the global economic environment and the rapid rise of its economic power, China has become the most dynamic economic region in the world.With relatively complete economic facilities, mature industrial development and low labor costs, China has the comparative advantage of becoming a global stationery manufacturing center, and its stationery manufacturing industry has obvious characteristics of export-oriented development.The strengthening of the central position is firstly reflected in the overall growth of the export of stationery products in recent years: the export growth rate of main stationery products is higher than the growth rate of production, and even higher than the growth rate of domestic market sales.The huge market and the gravity of the central position will further attract the multinational stationery manufacturing center to China.
3. Market competition will turn to high quality and high technology
With the deepening of competition, the profit space of stationery industry chain at all stages is compressed, and the space for price reduction is decreasing.More and more enterprises realize that price competition alone cannot establish core competitiveness and is not the direction of long-term development, so they try to explore new development paths.Many stationery enterprises increase the technical investment, develop new products with high technology content, take product differentiation as the long-term solution of enterprise development, seek new market demand, establish new economic growth point, in order to achieve sustainable development of enterprises.For example, lpu sheng company is constantly absorbing consumer demand, developed a number of stationery products with practical functions, coating dual-use correction fluid, PET with core coating with dual-use combination stationery, etc., perfect service to the majority of consumers.
4. The integration of domestic and foreign enterprises will be further accelerated
In order to improve their own strength and expand the international market, domestic stationery enterprises will speed up the integration with foreign enterprises through various means to improve product quality and competitiveness.While continuing to expand the market of traditional countries such as the United States and Japan, it will also fully blossom in southeast Asia, the Middle East, Russia, Europe and Africa.LPKF believes that the stationery industry will continue the momentum of structural adjustment, but at the same time, there will be some highlights.Therefore, in the following time, the company will implement domestic sales and foreign trade business expansion, accelerate the pace of internationalization.